What is Moicha

”Moi” is “me” in French and “Cha” is “tea” in Chinese. Moicha is about taking time to take care of our health so we can look after others. Inspired by Japanese tradition of matcha rituals, we are here to offer authentic Uji matcha as part of your self care journey.

How it started

“Not all matcha is good for you”

Matcha labels are unregulated. Anyone can call it ceremonial or AAA+, so finding the real good matcha can be confusing. In fact, there are many matcha brands in the market that is low quality, full of additives, and fake ground tea. Yes, some of them are great matcha, but mostly overpriced.

This is why we started Moicha in 2022 to offer the right quality matcha at the right price for more people to enjoy.

With 16 years experience of sourcing teas as commodity for the industry, we work closely with a 180 years family farm in the heart of Uji, where matcha was first created 800 years ago. Our matcha balances quality and affordability - perfect for everday brew.

OUR MISSION

“Make premium matcha accessible and enjoyable”

  • Our Approach

    "Kaizen" is a Japanese philosophy which means incorporating “good change” into our everyday lives. We don’t believe in a quick-fix approach for self-care. Small but cosistent steps will have big changes over time. Let’s do it the kaizen way - Drink 1 cup of Moicha every day to stay healthy, calm, and focus.

  • Our Founder’s Story

    Mel started her career as a tea trader in 2008 and spent over 10 years travelling to tea estates across Asia, India, and Africa. She is fortunate to learn the art of tea directly from the growers. From all teas, Mel believes matcha is the most unique and beneficial for health. She started Moi Cha in 2022 to share matcha goodness to the world.